Why does hair turn gray and how can you care for and dye it naturally?
Grey hair is part of the natural ageing process, but many people ask themselves: Why does hair lose its color and how can we counteract this process without damaging the hair structure? The answer lies in the interplay between genetics, cell processes and external influences - and this is where the opportunity for a holistic approach to care begins.
Why hair loses its pigment
With increasing age, the activity of melanocytes in the hair root decreases. These cells are responsible for the production of the hair pigment melanin. A key factor in the graying process is the molecule hydrogen peroxide, which is produced naturally in the body. Hydrogen peroxide is a by-product of metabolism in the cells.
It is normally neutralized by enzymes such as catalase or peroxidases. If the activity of these enzymes decreases, hydrogen peroxide accumulates in the hair root. It oxidizes the colour pigments and blocks the work of tyrosinase, a key enzyme required for melanin formation. The result: the hair becomes lighter and eventually gray.
The influence of hair dyes
Many conventional hair dyes also contain hydrogen peroxide to open up the hair structure and store pigments. If you dye your hair regularly, you are constantly putting your hair under oxidative stress. Studies show that this increases the accumulation of hydrogen peroxide in the hair root. The earlier you start and the more often you dye, the faster graying progresses. The hair not only becomes more colorless, but also drier, more brittle and more sensitive.
Vitamins, antioxidants and amino acids
To compensate for the natural oxidation stress, the hair needs support from inside and outside. Antioxidants such as vitamin C and vitamin E, trace elements such as zinc and copper and amino acids such as L-tyrosine play a crucial role. L-tyrosine is the starting substance for the formation of melanin and has a direct effect on the activity of tyrosinase. In combination with antioxidants, the hair is protected from harmful free radicals and its substance is strengthened.
Our Grow & Shine Hair Treatment Elixir is rich in vitamins, minerals and antioxidants. It specifically supports the hair follicles and provides new energy for the hair growth process. Regular use makes the hair stronger, more resistant and gives it a healthy shine.
The Grow & Shine Scalp Treatment Essence soothes and revitalizes the scalp. It supplies it with important plant substances that counteract inflammation and promote regeneration. This creates an optimal environment for strong and healthy hair growth.
The gentle solution: NOELIE Healing Herbs plant hair dyes
Gray hair does not have to be treated with aggressive products. Our Healing Herbs plant hair dyes are a new generation of natural hair dyes based on thousands of years of knowledge about medicinal plants. They contain no synthetic additives and no hydrogen peroxide. Instead, they act like a green smoothie for the hair - rich in medicinal herbs, superfoods and highly effective plant extracts.

The benefits at a glance:
- Strengthen the hair structure and give it more resistance
- Provide a natural shine that looks healthy and vibrant
- Soothe the scalp and provide intensive care
- Provide the hair with antioxidants, minerals and vitamins
- Reliably cover gray hair without putting additional strain on the hair root
Unlike conventional dyes, Healing Herbs gently coat the hair with plant-based color brilliance instead of opening it up and attacking it. This keeps the hair elastic, shiny and supple.

Scalp care and daily routines
A healthy scalp is the foundation for beautiful hair. Regular brushing with a boar bristle brush promotes blood circulation, distributes the natural sebum in the hair and gives the hair shine and suppleness.
The Scalp Stimulating Purifying Shampoo cleanses deeply and revitalizes the scalp. It removes build-up and creates the basis for healthy growth. In addition, the Scalp & Hair Detox Mask provides intensive cleansing and renewal. It removes pollutants from the hair and scalp, supports balance and gives a fresh, revitalized feeling.
Grey hair is a part of life, but how we deal with it makes all the difference. Instead of stressing the hair root with hydrogen peroxide, NOELIE offers a natural, gentle and effective alternative. With our Healing Herbs plant hair dyes and the accompanying care, you not only strengthen the substance of your hair, but also give it the care and radiance it deserves.


